THE BLOG

Observing current marketing trends & utilizing the experience and knowledge of our team, our blogs offer informative advice to bring your products and services to those who need them.


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December 20, 2023

Key Retail Marketing Trends of 2023 - Preparing for 2024

Now that there are more ways to shop than ever before, retailers need to find a way to keep customers happy while gaining a competitive edge. This blog will look at the top industry trends we saw in 2023 in order to help you prepare for 2024.
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December 13, 2023

Last Minute Holiday Marketing Tactics to Boost Your Sales

There are still plenty of effective last-minute marketing tactics to implement. In this blog post, we'll explore some quick and impactful strategies to help your retail business make the most out of the festive rush.
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December 6, 2023

Catalogs: Spreading the Word

Catalogs are one of the most effective ways to spread the word about products and services. The finished product stands as a visual element that can include your work portfolio, offerings, and brand in a neatly packaged print and/or digital piece.
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November 29, 2023

Brochures: A Versatile Marketing Tool

Brochures are versatile marketing tools that can be distributed at trade shows or placed into brochure racks at your business. Their portable nature also allows people to grab them to read at their convenience.
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November 22, 2023

A Guide to Customer Retention During the Holiday Season

The holiday season is here and for retailers, it’s not just a time of festive decorations and twinkling lights, but also a crucial period for customer retention.
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November 15, 2023

The Importance of Personalization in Retail Advertising

In the ever-changing world of advertising, it’s important to stand out. Consumers are being bombarded with a constant stream of information. If it all looks the same, they’re more likely to ignore it and move on.
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November 1, 2023

Colors of Influence in Marketing

Marketing is sometimes referred to as an art of persuasion, and retailers can rely on the use of colors to influence their customers in their buying decision. Color not only increases the appearance of advertising, but also raises your brand’s recognition.
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October 25, 2023

Using Technology to Enhance In-Store Experiences During the Holidays

The holiday season can be a stressful time for everyone. In recent years, retailers have been leveraging the power of technology to give their customers a more immersive and enjoyable shopping experience.
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October 18, 2023

Optimizing Local SEO During the Holiday Season

It’s crucial for small business to utilize local search engine optimization (SEO) during the holiday season. Local SEO ensures that your business is easily discoverable by people in your area who are searching for holiday gifts, services, and experiences.
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October 11, 2023

2O23 Holiday Shopping Trends

The holiday season is here, and with it comes new trends that are shaping the way consumers shop. From in store to online, retailers can get the most out of this holiday shopping season by leaning into key themes that are both new and familiar.

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October 4, 2023

Cross-Promotion Marketing

One way to boost sales during the holiday season is also a strategy that can be used year-round. Promoting products from different brands with similar audiences is called cross-promoting.
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September 27, 2023

How To Manage Inventory During the Holiday Season

While the holiday season is the most wonderful time of the year – it can also be the busiest! Retailers need to navigate inventory challenges to make the most of the holiday rush. Effective inventory management can increase customer satisfaction and maximize sales. 
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September 20, 2023

5 Ways to Improve Customer Service During the Holiday Season

The busiest season of the year for retailers is just around the corner. Keeping your customers happy and satisfied is the key to a successful holiday season. Follow these tips for excellent customer service and knock this shopping season out of the park.
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September 6, 2023

Retail Halloween Spending Trends

Halloween related spending is on the rise with in-store and online sales reaching pre-pandemic levels. 
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August 23, 2023

6 Benefits of Social Media Marketing For Small Businesses

In today’s digital age, small businesses face unique challenges and opportunities. Let’s explore the ways social media marketing can be a game-changing strategy for your small business.
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August 16, 2023

Your Brand is your Story

Your brand is your story! This includes: your history, experiences, values, and missions. Potential customers look for a few key elements in the brands they love—authenticity, relatability, uniqueness, and room to evolve.
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August 2, 2023

Mobile Circular

Today’s mobile experiences need to be intuitive and quick to grab your viewer's attention. Our Mobile Circular does just that.
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July 20, 2023

Increase Retail Sales and Customer Loyalty

76 percent of retailers still rely on print and the mail channel to drive both repeat and new customer purchases*.

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July 12, 2023

Simplicity is the Key to Great Advertising

It’s easy to think complexity is how to keep people’s attention, but  a single word or image is easier to recall than a collage juxtaposed together with a block of text.
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June 16, 2023

How To Engage with Design & Advertising

Creative marketing and design are the first steps to show the public not only what you have, but also who you are.
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June 8, 2023

In-Store Digital Displays

Customers look to us for more ways to get their shoppers to acknowledge the very best they have to offer. We did just that with our in-store Digital Displays.
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May 31, 2023

A 2O family-owned farm and ranch stores in West Texas.

Just a few years ago, retailers could rely heavily on newspaper distribution for a majority of their advertising. It was a very cost effective method to get a multiple page, product heavy ad in customers hands.
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May 26, 2023

El Rey Foods

When El Rey came to us with a Double the Points on Products through the App Card request, we knew exactly what to create for them.
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May 24, 2023

Sendik's Fine Foods

Sendik’s approached us about designing several product labels for their freshly squeezed juice line and their homemade Marinara Sauce.
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May 24, 2023

64 Ace Hardware store locations serving local neighborhoods throughout Michigan, Indiana, Ohio and Kentucky.

64 Ace Hardware store locations serving local neighborhoods throughout Michigan, Indiana, Ohio and Kentucky.
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May 23, 2023

Family Center Farm & Home

Family Center Farm & Home came to us as a referral from one of our clients that we’ve serviced for over 20 years. They were interested in our mobile circulars program and in-store signage capabilities.
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May 4, 2023

Farm King Black Friday Sale

With one of Farm King’s biggest weekend sales coming up we knew there was an opportunity to DO MORE for our client.
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April 25, 2023

Variety Wisconsin

Variety contacted us about creating a comic book style golf event with Marcus Theaters.
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April 18, 2023

Digital Ads are Taking Off

Retailers are relying more on digital advertising over print more than ever.