Driving Store Traffic & Revenue for a Multi-Location Hardware Retailer

Adserts Case Study - The Helpful Hardware Co. Ace

Driving Store Traffic & Revenue for a Multi-Location Hardware Retailer

The Challenge

A growing multi-location hardware retailer needed to modernize its marketing approach while aligning with national programs. 

Key challenges included:

•Inconsistent marketing execution across stores 

•Limited visibility into performance (traffic, revenue, ROI) 

•Misalignment between national campaigns and local activation 

The Adserts Solution

Adserts implemented a scalable, performance-driven local marketing system designed to convert digital engagement into in-store revenue.

What We Did:

•Launched and scaled Google & Facebook campaigns optimized for store visits 

•Built a localized digital ad strategy starting with a pilot and expanding across stores 

•Aligned messaging with seasonal demand, promotions, and in-store inventory 

•Strengthened website engagement and customer journey tracking 

•Integrated efforts with national programs to amplify - not compete 

Scalable Growth Model

•Expanded from a 5-store pilot to multi-store rollout 

•Maintained efficiency while increasing spend 

Improved Customer Engagement

•Increased website traffic, engagement, and product interaction

•Increased social media followers, and engagement

•Clear visibility into what customers are shopping and when 

Key Insight

National marketing builds awareness.  

Adserts scalable program converts that awareness into store traffic and revenue.

Why It Worked

•Localized execution at scale (store-level relevance) 

•Full-funnel strategy (awareness + conversion + loyalty) 

•Data-driven optimization (traffic, revenue, ROAS) 

•Alignment with operations (inventory, merchandising, promotions) 

The Outcome

Adserts helped transform marketing from fragmented efforts into a repeatable growth engine - one that:

• Drives measurable store visits

• Increases revenue

• Scales efficiently across locations

Bottom Line

Adserts doesn’t just run campaigns - we build marketing programs that turn digital engagement into in-store sales.