Costello’s Ace Hardware Case Study: Building a Modern B2B Customer Marketing Engine
By Jenny Schwiner - Senior Vice President/Managing PartnerPosted on May 21, 2026
Today’s business customer expects fast, convenient access to products, promotions, services, and events — wherever they are.
To help meet that demand, Costello’s Ace Hardware partnered with Adserts to develop a coordinated B2B marketing strategy focused on strengthening engagement with contractors, property managers, and local businesses across their markets.
The strategy combined:
• A mobile-first B2B shopping experience
• Targeted digital advertising
• Local media partnerships
• Business customer email marketing
• In-store promotional support
• Seasonal contractor-focused campaigns
At the center of the initiative was the Costello’s Ace Hardware B2B Mobile Circular — designed to give business customers quick access to relevant products, promotions, savings, and event information in an easy-to-use mobile format.
The campaign successfully increased visibility and engagement among business customers through a connected omnichannel approach that aligned digital, radio, email, mobile, and in-store marketing efforts.
Some of the featured contractor-focused initiatives included:
• Contractor Breakfast Events
• Spring Stock-Up Promotions
• Exterior Paint & Stain Preparation Campaigns
By combining localized targeting, mobile accessibility, and coordinated messaging, Costello’s Ace Hardware created a stronger connection with business customers while reinforcing its position as a trusted partner for contractors and local businesses.
"Our B2B account enrollment is up 24% and our B2B online sales growth is up 37% since starting this strategy. This is significantly outpacing our peer group in these categories. “
At Adserts, we believe successful retail marketing happens when strategy, creativity, and customer convenience work together seamlessly.
View the Costello’s Ace Hardware B2B Mobile Circular: https://www.costellosace.com/19108/sale/costello-s-ace-for-business
